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MACHathon 2022 entry Rage Against the MACHine

June 1, 20223:02
UniformComposable architectureCMSAPI designContent opsPerformance

In today’s digital landscape, data-driven experimentation has become the lynchpin of growth strategies. “Build, test, tear down and repeat” has become a mantra for businesses focused on product-led growth and customer acquisition loops. With a composable architecture based on MACH principles, businesses have the essential pieces in place to apply growth principles to the very brands they put in front of customers.

By both removing the technical barriers that slow down the launch of a consistent, repeatable stack and adopting an architecture that allows for an ultra-flexible approach to front-end component design, forward-thinking companies can hyper-target sub-brands, audience segments, global regions, verticals, or product categories - without starting from scratch every time a new site needs to be built. While much of the content may be the same as the master brand site, companies can build a site to support a specific play, test its performance with the target audience, tear it down and repeat.

Scaffolding composable stacks need to be more accessible to all stakeholders and not just a tech team.

What it does

For our MACHathon Accelerate entry, team "Rage against the MACHine" has collaborated to deliver a next-gen MVP for a “composable commerce stack accelerator” based on Uniform experience orchestration, a BigCommerce headless commerce, and Contentstack headless CMS. This software offers the ability to scaffold new stacks easily as a business user, test performance, tear them down, then repeat.

Transcript

[Music] hello my name is tim and i am the team captain of team rage against the mac shin we all know nowadays that e-commerce is booming especially with the pandemic the market changes all the time and people need to adapt and to do that they need franchises they need subsides and microsites and channels and they need them fast go along with the market try things out see what happens however that's pretty hard to do especially it's in this whole composable space with how do you connect things together and how do you orchestrate systems right so as a marketing lead or a product owner or someone in that position you have two choices you have the red pill and the other rat pill there is no blue pill it's just the it team that can help you and generally it's a lot of work so we need real acceleration in this space right and so in this makathon two weeks we did something really cool we actually created an accelerator so anyone also you you can click a button and spin up a composable commerce solution that's completely orchestrated with a whole bunch of cool things in it and you can do this in minutes and that's really fast not months no minutes right and so together now marketers and developers can actually be unstoppable together so you want to see what we've done let's go all right we're in the browser now and this is what we've built so you can log in with uniform and then you can start scaffolding your composable site your composable commerce so you can choose a specific theme for now we'll just keep the same and let's spin it up so this takes a sec because we're gonna create new things for big commerce content stack uniform and we'll deploy to for sell for you a few moments later let's have a look at what was created for us and so this website is also built in this two weeks of the makathon we built a full commerce front end with custom components and everything works uniform is composing these pages so in uniform you can say select my hero comes from content stack select my product comes from big commerce or do a combination of both and all the images are coming from cloud and area all selected in uniform and so this is a full chain site right so you can actually add to cart and then now you'll go to our checkout in bigcommerce and there is our product and on top of everything we also added a whole bunch of quality of life things for governance right there's an automation in content stack so if a product changes the data model gets updated or anything that is triggered like a publish or a change there's web hooks flying around and so the website will automatically update while you're previewing when changing things around in uniform and so this is what we wanted to show you and what we've built and we're really proud of it if you want to know more reach out because we have much more to show about what we've accomplished all right that's it cheers