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The problem of modern DXP (and the solution)

July 20, 2023
UniformComposable architectureCMSPersonalizationFrontendDeveloper experience

The modern DXP is a group of headless tools connected to each other. This arrangement leaves content editors and marketers frustrated as they need to ask developers to connect services together to create a simple page.

How do we solve this? We need a low-code or no-code platform that allows content editors to easily compose pages from different headless sources with minimal developer involvement, But at the same time, developers need to love working with this platform, they need the flexibility and the #powerofchoice to choose their tech stack and anything else in the front-end.

Transcript

this is tim from uniform we have a problem and we need to talk about it the issue is that marketers and content editors are starting to get a little lost in the huge ecosystem of all these best of breed headless tools that all brands are starting to use now if they want to make a simple page like they used to with a bit of content couple of products some personalization a login they suddenly don't know what to do they have all these tools but they cannot actually see what they're doing so they need to talk to a developer to say hey can you connect all these things for me to actually make a page that i can use and then the developer generally says yeah but i'm in the middle of a sprint i'm completely overloaded that's not going to happen and so frustration is created there's a gap in knowledge and need and platforms and so what we need is a solution we need a platform that is kind of low code or no code even that allows marketers content editors and developers to work together to easily compose pages interesting how would we solve that do you think